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Diagnostic

CX Systems Diagnostic

Find the source of customer friction across teams, systems, ownership, and handoffs.

Diagnostic

Lifecycle Risk Review

Learn which customer signals matter, who should respond, and what to improve before renewal risk becomes urgent.

Diagnostic

CRM Workflow Audit

Find where CRM workflows, data, automation, and ownership get in the way of customer work.

Free toolsBrowse all six

Free CX and AI Tools

Use six free tools to evaluate AI use cases, map handoffs, sort feedback, review CRM data, and plan service recovery.

Free tool

AI Use Case Stress Test

Identify readiness gaps, ownership questions, failure points, and the smallest useful AI test.

Free tool

CX Handoff Mapper

Map a customer journey across people, teams, and systems to find weak handoffs and missing owners.

Free tool

AI Evaluation Builder

Turn an AI task and its failure modes into a rubric, test cases, reviewer rules, and stop conditions.

Free tool

CRM Data Health Sampler

Review a CSV sample for missing values, duplicates, inconsistent formats, and fields that may not support the workflow.

Free tool

Service Recovery Planner

Turn a customer failure into a recovery plan with clear ownership, timing, communication, and follow-up.

Experience design

AI Customer Experience Design

Design AI experiences with clear roles, trustworthy context, human judgment, safe recovery, and measurable outcomes.

Customer problem

User Adoption Fatigue

Find why people verify, correct, or bypass a workflow, then fix the work before asking for more adoption.

Customer problem

Executive Misalignment

Turn competing priorities into a clear decision, accountable ownership, and a practical operating sequence.

Workflow guide

Salesforce Tracing

Follow customer work through Salesforce records, automation, ownership, handoffs, and outcomes.

Workflow guide

Cross-Functional Handoffs

Find where customer context, ownership, or urgency gets lost between teams and systems.

Workflow guide

Service Escalation Maps

Map the conditions, ownership, authority, context, and response needed before a service issue becomes a failure.

Workflow guide

AI-to-Human Routing

Design routing around clear boundaries, safe pauses, useful context, human authority, and accountable outcomes.

AI tooling

AI Copilot Design

Bring trusted context into real workflows, support better decisions, and keep people accountable for the outcome.

AI tooling

PII Scrubbing for AI Workflows

Reduce unnecessary personal data in AI workflows with clear boundaries, tested transformations, and accountable review.

AI tooling

Prompt Injection Controls

Reduce prompt injection risk with clear trust boundaries, limited permissions, enforceable policy, and adversarial testing.

Start here

Fit Check

Find out whether your customer experience, CRM, or AI initiative is ready for a useful next step.

Contact

Contact Matt Rabah

Share a customer experience, lifecycle risk, CRM workflow, or AI readiness problem and get a direct response.

AI tooling · AI copilot design

Give people useful help without hiding the decision.

A good copilot does more than generate an answer. It brings the right context into the work, shows what it knows, and helps a person decide what happens next. The goal isn't maximum automation. It's better judgment with clear accountability.

Visible signals

Start with work people already struggle to complete.

A copilot should solve a clear operating problem. A general chat tool won't fix missing context, unclear ownership, or a workflow that never defined the decision.

01

People rebuild the same story every time

Customer history, policy, product behavior, and past decisions live across records, messages, and documents.

02

Preparation delays expert judgment

Skilled people search, summarize, format, and enter data before they can evaluate the real issue.

03

Answers depend on who remembers what

Similar cases get different treatment because guidance and past resolutions are hard to find during the work.

04

Employees use unapproved AI tools

People move work into general tools because approved systems don't provide useful help when they need it.

05

Rules fail on the exceptions

Automation handles the normal path, but unclear, sensitive, or cross-team cases still need interpretation.

06

Usage is measured, but value isn't

Leaders track adoption without knowing whether the copilot improved decisions, service, or rework.

Copilot design

Define the working relationship before the interface.

A responsible copilot needs a clear role, trusted context, limited actions, visible uncertainty, and a human owner.

01

Role

Which part of the work should AI support?

Name the person, task, outcome, help provided, and point where control returns to a person.

02

Context

Which evidence can shape the recommendation?

Define approved sources, freshness, permissions, provenance, and information that must stay out.

03

Judgment

What must a person still decide?

Identify the exceptions, tradeoffs, policy questions, and consequences that require human review.

04

Action

What can the copilot do after review?

Limit drafts, updates, tool calls, and notifications by permission, confirmation, and reversibility.

05

Escalation

When should the copilot stop?

Set clear triggers for missing evidence, uncertainty, sensitive content, conflict, or system failure.

06

Learning

How will real use improve the system?

Capture edits, overrides, rejected advice, exceptions, and outcomes without turning surveillance into the goal.

Assistance path

Follow the work from request to accountable outcome.

Trace real cases through the full human and system interaction. At every step, show what AI knows, what it recommends, and what the person owns.

  1. 01

    Receive

    What is the person trying to complete?

    User, customer context, workflow state, request, urgency, permissions, and expected decision.

  2. 02

    Assemble

    Which context is relevant and trustworthy?

    Sources, provenance, freshness, conflicts, missing facts, access rules, and sensitive data.

  3. 03

    Recommend

    What help should the copilot provide?

    Summary, options, rationale, citations, uncertainty, and the next permitted action.

  4. 04

    Decide

    What does the accountable person review?

    Confirmation, correction, override, escalation, added evidence, and decision ownership.

  5. 05

    Act and learn

    What changed, and did it help?

    Actions, records, reversibility, customer effect, workflow result, feedback, and review.

Evidence

Test the copilot inside the real workflow.

A polished demo isn't proof. Evidence should show whether the copilot uses trusted context, improves the work, and behaves safely when the case gets difficult.

01

Real tasks and cases

Routine work, important exceptions, current effort, delays, handoffs, workarounds, and expected outcomes.

02

Knowledge and sources

Approved sources, ownership, freshness, retrieval, permissions, citations, conflicts, and missing evidence.

03

Recommendation quality

Accuracy, relevance, consistency, uncertainty, unacceptable errors, and results by meaningful case type.

04

Human review

Acceptance, edits, overrides, review time, disagreement, automation bias, and escalation behavior.

05

Actions and controls

Permissions, confirmations, tool results, failures, reversibility, audit history, and sensitive data handling.

06

Operating outcomes

Decision time, rework, customer effect, service quality, capacity, employee experience, and recovery cost.

Support before autonomy

More capability doesn't create accountability. Expand what a copilot can do only when evidence supports the task, controls, review, and consequences.

Common failure patterns

A copilot fails when weak work becomes easier to accept.

Fluent output can hide missing evidence, unclear ownership, review burden, or a decision the business never defined.

01

The chat box comes before the use case

The team launches an interface without defining the task, evidence, decision owner, or measure of success.

02

A summary hides conflicting sources

The copilot turns disagreement into one clean answer instead of showing the issue that needs judgment.

03

Human review becomes a formality

People remain accountable but lack the time, context, or authority to challenge the recommendation.

04

Permission expands without new evidence

Drafting becomes sending and advice becomes action without a new review of risk or control.

05

Corrections become invisible work

Employees repair output and recover failed actions while reporting counts only generation time saved.

06

Adoption becomes proof of value

High usage looks successful even when decision quality, rework, trust, and customer outcomes remain unknown.

Practical outputs

Turn a promising assistant into a working model.

The result defines what the copilot supports, what it knows, what people decide, what it can do, and how the organization learns.

  1. 01

    Copilot role and boundary

    The user, task, outcome, assistance, exclusions, owner, escalation path, and conditions for expansion.

  2. 02

    Context and interaction model

    Approved sources, retrieval, permissions, uncertainty, review, corrections, and handoff behavior.

  3. 03

    Action and oversight rules

    Permitted tools, confirmations, reversibility, audit evidence, failure response, and control owners.

  4. 04

    Evaluation and learning plan

    Representative cases, quality criteria, outcome measures, feedback, monitoring, and review cadence.

Engagement fit

Use a copilot where better support can improve a real decision.

This work fits a repeatable workflow that combines routine preparation with meaningful judgment. It isn't a strong fit for a general AI interface or a process with no clear owner.

Start a fit check

Related diagnostic paths

Start with the operating system the copilot will enter.

CRM Workflow Audit

The copilot depends on CRM records, automation, ownership, reporting, or customer work people don't trust.

Explore CRM Workflow Audit

CX Systems Diagnostic

The assistance crosses teams, systems, decisions, service rules, handoffs, or customer experience boundaries.

Explore CX Systems Diagnostic